Privacy Policy

When do we collect or use your personal data?

What personal data can we receive from you directly or as a result of your interactions with us?

How and why may we use your data?

What is the legal basis for using your personal data?

Account creation and management

Information collected during account creation on the L'Oréal website / app, via social media login, or in store.

Depending on how much you interact with us, that data may include:

• Name and surname;
• Gender;
• Nation;
• Email address;
• Address;
• Phone number;
• Photo;
• String birthday or age;
• ID, username and password;
• Personal description or preferences;
• Order Information;
• Social media profiles (where you use social logins or share personal data with us).

For:

• Managing your orders;
• Manage any contests, promotions, surveys or contests you choose to enter;
• Answer your questions and otherwise interact with you;
• Offer your loyalty program;
• Allows you to manage your preferences;

Performance of the contract:Provide you with the services you have requested (for example creating an account, completing a survey, or purchasing a product)

• Send marketing communications (where you have asked us to) that may be tailored to your "profile" (ie based on the personal data we know about you and your preferences );

• Consent

To send your direct marketing communications.

• Offer personalized service based on your beauty features;
• Monitor and improve our website / application;
• Run analysis or collect statistics
• Ensure the security of our website / app and protect you and us from fraud.

Legitimate interests

To keep our websites / apps secure, to protect them from fraud, and to help us better understand your needs and expectations and thereby improve services, products and Our brand.

Newsletters and commercial communications subscriptions

Depending on how much you interact with us, that data may include:

• Email address;
• Name and surname;
• Personal description or preferences;
• Social media profiles (where you use social logins or share personal data with us).

For:

• Send marketing communications (where you have asked us to) that may be tailored to your "profile" based on the personal data we know about you, and your preferences (including location your favorite store);

• Consent

To send you direct marketing communications.

• Run analysis or collect statistics.

• Legitimate interests

To tailor our marketing communications, understand their effectiveness, and ensure you receive the most relevant experience; to help us better understand your needs and expectations and with that increase our services, products and Brands.

• Make sure the list is up to date if you have requested not to be contacted;

• Legal basis

To keep your details on the suppression list if you have asked us not to send you any further direct marketing.

Purchase and order management

Information collected during the purchase process made on the L’Oréal website / application / social site or in store

Depending on how much you interact with us, that data may include:

• Name and surname;
• Email address;
• Address (shipping and invoicing);
• Phone number;
• Personal description or preference;
• Social media profiles (where you use social logins or share personal data with us);
• Transaction information including products and store locations purchased;
• Payment and information; or
• Purchase history

For

• Contact you to manage your order where you have saved the shopping cart or placed a product in the shopping cart without completing the checkout process;
• Notify you when the product you want to buy is available;
• Process and track your order including delivering the product to the address you specified;
• Manage your order payment. For attention, payment information (credit card number / Paypal information / bank account details) is not collected by us but directly by the service provider payment;
• Managing any relationship you have with us regarding your order;

• Execution of contract

To provide you with the service you requested (purchase).

• Protect transactions from fraud. To note, we use third-party provider solutions to detect fraud and ensure payments are completed and made by you or someone who authorized by you;
• Enrich your profile if you make a purchase using your account information;
• Measuring satisfaction;
• Manage any disputes related to purchases;
• For statistical purposes;
• To protect you and us from fraudulent transactions and ensure that payments are completed and free from fraud and irregularities.

• Legitimate interests

Browse online

Information collected bycookiesor similar technologies ("Cookies" *) as part of browsing you on the L’Oréal website / application and / or on third party websites / applications.

To obtain information about certainCookiesplaced through certain websites / applications, please refer to thecookietable > related.

*Cookieis a small text file that is stored on your device (computer, tablet or mobile) while you are on the Internet, including on L&rsquo websites ;Oréal Group.

Depending on how much you interact with us, that data may include:

• Data related to the use of our website / app:
• Your origin
• Login details;
• The page you are viewing;
• The video you are watching;
• Ads you click or tap;
• The product you are looking for;
• Your location;
• Duration of your visit;
• The products you choose to make your basket.

Technical information:

• IP Address;
• browser information;
• device information.

The unique identifier assigned to each visitor and the expiration date of that identifier.

We useCookies, where relevant, with other personal data you have shared with us (such as previous purchases, or similar have you signed up to our email newsletter) or the following purposes:

• To allow our website / app functionality to function properly:
  • correct appearance of content;
  • car creation and recall;
  • creation and remembering your login;
  • customizeinterfacelike language;
  • parameters attached to your device including your screen resolution, etc;